A recent Supreme Court ruling allows people to trademark words that would otherwise denigrate people. Just one month later, many people are trying to get trademarks for dirty words.
One Mississippi native and a Black man, Curtis Bordenave, is seeking to trademark a certain racial slur that begins with an “n” and ends with an “a.” He filed the patent in an attempt to reclaim the slur.
Bordenave told USA Today:
“We plan on dictating the future of how we define this word. A young, black businessman from Mississippi has acquired the rights to the word. I think that’s a great ending to that story.”
Steven Maynard, the man behind Snowflake Enterprises LLC, has also tried to trademark the n-word and the swastika as well.
Although Maynard isn’t part of any one particular religion, he wants the trademark to turn a symbol of hate into one of hope.
There have been nine applications to trademark derogatory words since June. This is raising major questions over ownership of these racial slurs.
Who owns them? What is their true meaning?
“Nine applications to register derogatory words and symbols have been filed with the US Patent and Trademark Office following a US Supreme Court ruling in June that barring such trademarks was unconstitutional.”
“The n-word and swastikas are among the culturally charged imagery and language that both individuals and companies are attempting to register for products, including energy drinks, sweatshirts, and fragrances.”
Featured image via Twitter.